The sweet role trucking has on valentines and why your lover wouldn’t be getting their chocolates or flowers without the industry.
The sweet role trucking has on valentines and why your lover wouldn’t be getting their chocolates or flowers without the industry.
Sometimes we forget these special days and how would you feel if there was nothing on the shelves to by your already upset significant other.
Valentine’s day is a time to shower those you love with love, chocolate, and flowers. Few people realize that behind every box of chocolates or bouquet of roses, the unseen transportation industry worked hard to ensure those items were delivered. While many couples across South Africa prepared for the holiday, Turing Insights worked hard behind the scenes to get these special gifts where they need to be.
These fun facts illustrate just how important trucking is to Valentine’s Day:
- Over half of South Africans plan to celebrate Valentine’s Day.
- Consumers are expected to spend approximately R1027 per person on gifts this year.
- Approximately 3.6 million boxes of chocolates are sold each year.
- The most popular gift on Valentine’s Day is flowers! South Africans send more than 32 million roses every year.
- Chocolate is shipped on pallets in refrigerated trucks since it needs to be stored at a consistent temperature to maintain quality. Refrigerated trailers need to be kept at the right temperature to make sure the chocolate arrives in perfect condition.
- Flowers need to be transported at specific temperatures to stay fresh and beautiful. Refrigerated trucks play a vital role in the transportation of flowers for that reason.
Without trucks, staple gifts like chocolate and flowers could fail to be available on this special day. Our team at Turing Insights worked closely with transportation companies and drivers to move temperature-sensitive freight so that you could treat someone special this Valentine’s Day.
